project I pazzi siete voi  client Greenpeace  disciplines Illustration, Retouching

 

I took great pleasure as part of a massive viral campaign created and directed by Fabio "Ciccio" Ferri. I was asked to create a visual for a Political Media Blitz in Piazza Venezia, Rome. My artwork has been exposed on the same balcony where decades ago a fascist dictator spoke to the masses. All this to inspire people say "SI" to the 2nd historical referendum on nuclear technology as a national power choice, in opposition to the pro-nuclear goverment.

The campaign was a huge success and the referendum, proudly, expressed a massive participation of the Italian people against the nuclear power supply strategy.